You wanna know how to create a frenzy over something? Make it scarce.
Limit its accessibility to the public and create the illusion of scarcity, which in turn, creates the illusion that the thing is more valuable than it really is, that there’ll be a shortage of that particular thing, and if people don’t act right away and go out and get it, they’ll lose out. All of a sudden that thing becomes a highly valuable commodity, because it’s human nature to want something that others don’t have, and… to be able to get it first.
FOMO, basically (Fear Of Missing Out).
We want to own something others don’t, we want to have the first edition, we want to say we bought something first, and we want to make sure we have that thing, whatever it is, before it falls off the “Most Wanted” list.
Why? So we feel superior to others. We want bragging rights because otherwise we’ll be losers, and let’s face it, nobody likes losers. I certainly don’t.
Remember the Cabbage Patch Dolls from the Eighties? There was a buying frenzy for those things, it was a complete phenomenon! Those dolls were hideous too; the ugliest things I’ve ever seen… well, next to our President. Now that I think about it, there’s quite a resemblance *snicker, snort*
Anyway, I couldn’t understand why a child would even want that thing in his/her bedroom; it looked like a mushroom grew a face… and it was fat! Nooo… there’s nothing wrong with being fat, it’s just that… well… it’s just that… fat isn’t really in style, is it?
Fatso. Fatty. Porko.
ahem… sorry. It’s a compulsion.
Anyway, the company that sold these hideous things created a tremendous feeding frenzy by limiting distribution. They created the illusion of lack, and people just went nuts trying to get one. Toy stores were bombarded and there was complete mayhem; people were crying, hair was pulled, punches were thrown! Personally, I never wanted one but I couldn’t resist getting in on the action.
God, I miss those days…
I’m sure the asswipe who invented ‘em made a fortune. He probably took a dump and that’s where he got the design idea, ‘cause they looked like crap. They did, they looked like a do-do.
Now that I think about it, that’s how people must’ve felt when I took myself off the dating market for a little while. NO, not that I looked like do-do, that there was an illusion of lack! No, no, no… that doesn’t sound right either; that they were going to miss out (that’s better). I can only imagine what frenzy ensued. No, I don’t have any actual data, but I would bet money… pennies, I would bet pennies… that it left a resounding void in the entire, um… block…
When I got back on the market, I strategically put myself on a couple of the online dating things simultaneously, just to give everyone the most opportunity to get with me. One was an app where you had to swipe either left or right depending on prospects or rejects. That one’s loads of fun because you could spend the entire day just thumbing through all these idiots without a care in the world!
In the whole online dating process, I discovered a few rules I didn’t know about beforehand. For instance, when trying to catch a man, I’m only supposed to post pictures that least represent how I actually look in real life, they should be from around 5 to 7 years ago, and only during times I was skinnier… because, ya know, the “fat” thing.
Also, I’m not supposed to tell a guy how much I weigh. I had no idea! Supposedly, women lie about their weight all the time, usually taking off anywhere from 15 to 20 lbs. That’s a lot, my friends! So when this one guy sent me a message with his stats… you know, how tall he was, his weight, etc., I felt compelled to send mine. I told him that I weighed… uhhh… well, I’m not gonna tell you because I don’t want to astound you… but anyway, he must’ve added on the 20 lbs. women normally subtract because he deleted me right away… the nerve! I must have seemed like some giant cow to this idiot. He didn’t even give me the chance to show how amazing I actually am.
The guy, not me.
Of course, two can play that game because it seems men like to add a few inches here and there too; to their height, their biceps, their… well anyway, after months of swiping, I finally met someone face to face, which is apparently comparable to scoring a big win in Vegas or winning the lottery. We decided to meet for an afternoon coffee for a quick look-see, and of course, I was disappointed, even though I’m sure he felt like the cat’s dinner. We really didn’t have much in common other than the fact that we both found myself attractive. There wasn’t much conversation either. Finally, after a few long moments of silence, the guy asked me if I had anything at all to say, so I said “Well, I happen to love broccoli stems much more than the florets, and I say this because in life, you have to stand for something, otherwise you’ll fall for anything.”
Like Cabbage Patch Dolls.